SEO, content and systems.
I am an SEO & AI Search Specialist based in Munich. I work across organic growth, content operations, website delivery and governed AI workflows, and I am exploring my next in-house role.
- Based
- Munich, Germany
- Languages
- English native · German B2
- Education
- M.A. Design Management · B.A. Media and Communications Management
Strategy is only useful once it is operational.
I work the way I was trained to design: with the people who will use the result. My master's thesis was on participatory design, which in practice means building with people instead of guessing what they need.
So before any spec is written there is a clickable mockup of the screen. Decisions are taken on the mockup, and the person who will use it tests it before it ships.
My B.A. in Media and Communications Management was a business degree applied to media. It left me with an editorial eye for technical website work and a habit of judging content by what it does.
Where I am most useful is the point where strategy has to become something operational: a prioritised roadmap, a publishable page, a safer workflow or a website a team can maintain.
Looking for
- SEO Manager
- AEO / GEO · AI-search visibility
- Website Manager
- Content Operations
In-house roles. Location and remote or hybrid arrangements are best discussed directly.
My work and its outcomes.
| Period | Organisation | Role | Evidence |
|---|---|---|---|
| 2025-present | roadsurfer | Sole owner of the US blog: SEO, content, AEO | +91% US blog non-brand clicks · 1,358 AI citations of roadsurfer.com, US |
| 2025-present | KayJays | Website builder and operator | +169% organic sessions · +147% non-brand clicks |
| 2026 | Studio Classes | Plugin owner: spec, ship, operate | 27 classes a week · 12 teachers · 0 class facts typed on a page · live since 23 Sep 2026 |
Every figure is documented with its source and window in the case studies.
On my work at roadsurfer
“Meili combines strategic thinking with a hands-on, forward-looking approach, and her results impacted our successful growth in the US greatly!”
On the KayJays website
“Since the new website went live, my sign-ups have at least tripled. Meili finds the right solution for every challenge - and keeps going until everything is really right.”
Common questions.
What do you do?
I connect organic-search strategy, editorial operations, website delivery and governed AI workflows.
Where are you based?
I am based in Munich, Germany, where I have lived for twelve years.
What is answer engine optimisation?
Answer engine optimisation improves the clarity, evidence and entity signals that help AI answer systems understand and cite a source. It complements traditional SEO rather than replacing it.
Which tools do you use?
I work with Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, WordPress, Gutenberg, Looker Studio, Notion, Claude Code and Codex.
What roles are you looking for?
I am looking for an in-house role in SEO, AEO/GEO (AI-search visibility), website management or content operations. Recruiters and hiring teams can contact me to discuss role scope, location and remote or hybrid arrangements.
Discuss an
in-house role.
Recruiters and hiring teams can email me directly or connect on LinkedIn.