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Case studies

Two engagements. Two kinds of proof.

In-house and independent work — compared without inflated claims. Every figure carries its source and window.

TopicPieceDate
Owned US organic + AEO/GEO roadsurfer: organic search + AEO/GEO at scaleOwned US organic content strategy across research, optimisation, publishing and measurement, then built an answer-engine programme as AI search began absorbing clicks upstream. 25 Aug 2026 Built, owned and operated KayJays: build, own and operateBuilt and operate a Munich dance school website end to end: information architecture, content, technical setup, publishing and ongoing local search growth. 25 Aug 2026

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