02
The library
Tier · status shown per workflow
Thirty-two workflows, by what they do.
Strategy & research
4 workflows
Keyword strategy
Evaluates topics against demand data and mines the questions readers actually search, before a word is written.
Advisory
Active
Research dossier
Builds a verified fact base — regulations, pricing, sources — so articles never rest on guesses.
Advisory
In use
Content brief
Turns research and keyword strategy into an editorial brief with a demand-verified H2 outline.
Drafts only
Active
Refresh triage
Decides which published articles are worth refreshing, so effort goes where the traffic upside is.
Advisory
Draft
Content creation
3 workflows
Content orchestra
The full pipeline in one run — research, strategy, drafting, fact-check, SEO/AEO, humanisation — stopping before publication for human review.
Drafts only
Draft
Create blog
Writes new articles — itineraries, guides, destination and comparison pieces — to the shared editorial standard.
Drafts only
In use
Refresh blog
Modernises existing articles — content, readability, SEO, AEO — without starting over.
Drafts only
In use
Quality gates
3 workflows
The audit layer. These never rewrite — they grade, block and report, which keeps the reviewer separate from the writer.
Editorial standards
The single shared definition of quality — voice, SEO, AEO, content types — every other workflow loads instead of improvising its own.
Advisory
In use
Publication QA
The two-gate pre-publication audit: nine binary blockers, then a weighted score out of 100, one verdict.
Advisory
Draft
Web publish QA
Post-build check of the actual page in the CMS — what shipped, not what was drafted.
Advisory
Draft
Publishing & CMS
6 workflows
CMS publishing prep
Converts an approved article into publication-ready CMS formatting — headings, FAQ, tables, links, shortcodes.
Drafts only
Draft
Blog draft builder
Builds the complete Gutenberg page in the CMS — blocks, TOC, FAQ schema, metadata, categories. Creates drafts; never publishes.
Drafts only
Active
Blog tagging
Assigns controlled-vocabulary tags and related posts. Touches live tags only per batch, with before/after shown and approved first.
Approval-gated
Draft
Internal link research
Finds which posts should link to which, from a verified link index. Recommends only — never inserts.
Advisory
Draft
Block library reference
The approved block layout system — the reference other workflows build pages from.
Advisory
Draft
Website content update
Turns a colleague's change request into verified live edits — per-page plan approved first, diff before saving, live verification after.
Approval-gated
Draft
Editor migration
4 workflows
The clearest example of the governance ladder: the supervised version ran first with per-post approval, and only after it proved itself did the autonomous version earn standing rules.
Editor migration, autonomous
Migrates legacy-editor posts to the block editor on a schedule, one language at a time, under standing pre-authorised conditions.
Autonomous
Active
Editor migration, supervised
The same migration with a mandatory snapshot, restore procedure, and a per-post human yes that cannot be waived.
Approval-gated
Active
Migrated post audit
Read-only verification of every migrated post: page loads, one H1, full body, no broken images. Never edits.
Advisory
Draft
Migration progress
Reports how many posts are migrated, remaining, and done per week — the management view of the backlog.
Advisory
Draft
Localisation & markets
3 workflows
Localisation screen
Screens each article against all markets for coverage and native demand, returns a per-market verdict, and writes the tickets that earned one.
Approval-gated
Draft
Blog localisation
Full adaptation into a market language, driven by target-market keyword research rather than literal translation.
Drafts only
Draft
Market ticketing
Builds the parent ticket plus per-market subtasks with owners and due dates. Always drafts for approval before creating anything.
Approval-gated
Draft
Audience intelligence
4 workflows
A weekly three-step pipeline — scout, score, gap-check — on a shared research context. Research only; nothing ever posts or replies.
Trend scout
Scans public conversations for content opportunities relevant to the target audience and returns a structured candidate set.
Advisory
Draft
Opportunity scorer
Scores candidates 0–100 on weighted criteria, dedupes against the log, and recommends only those above 70.
Advisory
Draft
Content gap checker
Checks each qualified opportunity against existing coverage: new content, refresh, add a section, social-only, or already covered.
Advisory
Draft
Research context
The shared reference the pipeline runs on — audience profiles, monitored sources, exclusion and safety rules.
Advisory
Draft
Site & personal operations
5 workflows
Website health check
Morning check across all language markets — pages render, booking search works, no console errors. Pass/fail per market.
Advisory
Active
Weekly planning
Runs the weekly planning page — new week setup, priority buckets, 1:1 points, cluster progress table.
Approval-gated
In use
Requester follow-up
Logs colleague requests, closes the loop when done, and chases what others owe. Messages only ever send with approval.
Approval-gated
In use
Review prep
Prepares self-reviews and goal check-ins from documented evidence rather than memory.
Drafts only
Draft
Recurring finance report
Generates a recurring report from store data.
Advisory
Draft